CARLY HEIMS
ACD (COPY)
Consume Me
Tasked with delivering moving copy about spacious landscapes I've never visited, I gained inspiration from the world wide web and crafted engaging, on-brand copy that entices potential Pinedale, Wyoming visitors to take a closer look. Writing in a consistent friendly tone with a hint of western charm was a downright pleasure.
Visit Pinedale
Full Website
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Convincing strangers to buy property on Maui isn't hard when you're working with a luxury real estate agent that has a passion for helping people. These blogs are SEO-rich, have driven a 200% increase in traffic, and provide valuable content to the client's main demographic: Mauiphiles.
Maui Living
SEO Blog
With the great reopening after COVID's devastating impact on Hawaiian tourism, Old Lahaina Lūʻau got a website facelift with SEO-rich copy, an inviting tone, and descriptions that make you taste the island treats and surrender to warm, tropical ocean breezes. Please view the home page and weddings page for examples of this poetic tourist-targeting copy.
Old Lahaina Lūʻau
Website and Blog
Hendrick's Gin
Website and 360 Campaign
Novo Nordisk FlexPen®
Website and 360 Campaign
Delving into delightful languages of the past was so fun, the New York Times wrote an article about my copywriting and the new campaign (well, new in 2008). As is the way of the internet, the site is no longer live, but this glowing review from one of the most respected sources of journalism will have to do.
I was heavily entrenched in pharma copywriting for five years in NYC crafting consumer-friendly copy for websites, brochures, digital, outdoor (a wrap of Walgreen's in Times Square) and TV spots. Due to the delicate nature of pharmaceutical advertising, I cannot share a plethora on this public platform, (besides a couple spots) but know that I'm a data master, a layman's best friend, and know everything there is to know about diabetes.
These are just a few samples. For more, just click. >>